Make every day brighter with Life Italia’s Fall 2023 release. Developed with a new color palette in fun combinations, this collection is sure to be a hit with kids and parents alike.  All models are constructed from ultra-lightweight Swiss grilamid and feature the innovative Multi-Flex hinge which has the ability to flex 270° and jump back to its original position, providing unparalleled fit and durability.
For boys, NI-150 features a classic rectangular eye shape and a keyhole bridge that provides a more comfortable fit for children with undeveloped bridges, while JF-906 is perfect for the active pre-teen with its square shape and larger eye size.  Color combinations are fun and sporty with bold pops of lemon, orange, and cobalt as key accent colors.
Life Italia expands its girls’ collection with three new models for fall. NI-151 will appeal to all ages with its easy-to-wear rectangular silhouette and translucent front.   Colorways are feminine with combinations of Fuchsia Purple, Aqua Coral, and Lavender Yellow. NI-152, with its rounded cat-eye shape and dropped bridge, is perfect for the budding fashionista in hues that range from soft Lavender Coral to eye-catching Teal Lavender and Fuchsia Aqua. N-153 will attract the girly girl with its rounded shape and shimmery translucent acetate in Pink Shimmer, Teal Shimmer, and Lilac Shimmer.
About Life Italia
Created to meet the needs of kids and their parents, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit, and great styling for kids aged 3 to 14 years old. Manufactured in Italy and featuring the innovative Multi-Flex hinge, Life Italia eyewear is perfect for kids that are tough on their glasses.
Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional products.
WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex® and OTP.