Seductive aesthetics and quality materials are highlights of the intrinsic luxury of the new TOM FORD Eyewear collection. Styles within the collection are identified by signature details such as the iconic “T” logo and “infinity cross” on the front which elevate the distinctive personality of these elegant frames with an exclusive and sophisticated design, featuring the iconic Whitney frame which has been reimagined in this collection through four new sun styles.

The inspiration for ZEGNA Eyewear was born in Oasi Zegna in the Alps of northern Italy. The 100km2 natural territory inspires the brand’s Eyewear styles for Fall/Winter 2023, including the new Orizzonte I and Aurora I, which draw from the area’s colors and panoramic views. Designed by Artistic Director Alessandro Sartori, ZEGNA’s Eyewear seamlessly integrates into the brand’s Luxury Leisurewear wardrobe based on the principles of modernity, versatility and unparalleled craftsmanship.

Timeless elegance and feminine sophistication define the new Max Mara Eyewear collection. Inspired by two icons – internationally renowned architect Eileen Gray and world-famous photographer Lee Miller – Max Mara eyewear redefines the concept of femininity. A simple golden insert carved in the center of the brow bar becomes an iconic element of the sunglasses and optical collections.

The new Pucci Eyewear collection expresses a vibrant and modern soul through vivid color and refined design. The new fishtail logo and the iconic Pucci logos are transformed through the masterful Italian craftsmanship of the Maison, creating silhouettes with original style and a unique identity.

The new GUESS Eyewear collection shines the spotlight on the brand’s distinctive stylistic elements highlighting its connection to youthful vivacity and playfulness; qualities which have defined the brand since its inception. Featuring solid colors and geometric patterns, frames with bi-layer constructions and sunglasses with innovative interpretations of the iconic metal G, the new season of GUESS captivates with its dynamic personality.

The BMW line is characterized by innovative technical solutions that combine a contemporary aesthetic in styles that echo distinctive features of the different car series, such as the design of headlights, aerodynamic grooves, and fronts. The optical frames are made of titanium or combined with acetate and have slim, resistant, and comfortable structures. Key sun styles offer HI-CONTRAST lenses that protect against glare while driving and allow a clear view of LCD screens inside the car.

The new adidas Sport Eyewear collection translates the passion, dedication and performance into sunglasses and eyeglasses of the highest quality. Technological research and a commitment to offer protection and reliability to athletes of any kind are the principles that move the brand to create accessories that lead to outstanding performance.

The new eyewear collection by Timberland, the iconic global outdoor and work inspired brand, stands out for its frames with an appealing, versatile, and contemporary design. Sophisticated details and polarized lenses define the classic look with modern accents of frames mixing metal and plastic, designed to offer the best technical performance and underline the brand’s striking aesthetic evolution.