Known globally as the Eyewear Image Expert, Wendy Buchanan is a Licensed Optician, Image Consultant and Optical Sales Trainer.

Honored as the Trailblazing Entrepreneur in Canadian Optical, Wendy is the founder and expert stylist with Perceptions Eyewear Inc., a one-of-a-kind mobile eyewear styling service in Toronto, Canada.

Recognized as a “Business Woman of Influence”, Wendy is the creative force behind the Be Spectacular Eyewear Styling System, a training program she brought to the optical industry in 2016. Wendy partners with Optometrists and their teams teaching her trademarked SPEC STYLE Fashion Science to increase capture rate and multipair sales to scale their optical gallery business.

Intro – Welcome to my Eyewear Styling Podcasts!

Hi! I’m Wendy Buchanan, Eyewear Image Expert and welcome to the Be Spectacular Podcast Series.

Let me tell you a bit about myself by clicking on the video or audio below.

I look forward to sharing some eyewear styling thoughts and techniques in my upcoming podcasts.

Cheers,

Wendy B.

Episode 6 – Personal Branding For Eyecare Professionals With Wendy Buchanan

Join us for an insightful conversation on the crucial role of creating your own personal brand as an eye care professional. Discover how to craft a brand that mirrors your identity, values, and aspirations. Our host, Michelle Alexander, Director of Marketing & Communications at Marketing4ECPs, will sit down with Wendy Buchanan, licensed optician, image consultant, and owner of Be Spectacular. Together, they’ll delve into the world of branding and its alignment with personal and professional image. Whether you’re a seasoned optician or just starting out, this 30-minute interview-style webinar is a guide to unlocking the potential of your powerful brand. Don’t miss this chance to learn from the experts and redefine your brand presence.

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Episode 5 – How to find the perfect pair of sunglasses | The Social

Sunglasses have the power to truly elevate your look. Eyewear expert Wendy Buchanan shows us how to pick the perfect pair of sunnies for your face shape, personality and style! “Shake things up by experimenting with colours.”

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Episode 4 – How to pick the best sunglasses for your face shape | Cityline

Sunglasses have the power to truly elevate your look. Eyewear expert Wendy Buchanan shows us how to pick the perfect pair of sunnies for your face shape, personality and style! “Shake things up by experimenting with colours.”

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How to pick the best sunglasses for your face shape

Episode 3 – Picking the Right Glasses | CHCH

Choosing the right eyeglasses is all about your personality. Wendy’s Spec Styles help you find eyeglasses to not only complement your facial features but also express who you are before you even say a word.

Episode 2 -​How to find the right style of glasses to elevate your look

Sid and Dina are joined by eyewear stylist Wendy Buchanan who talks about how to find your style of glasses.

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Episode 1 – Find your perfect eyeglasses style | The Social

Throw out the “face shape” rule! Professional style tips on how to find the perfect set of eyewear. Eyewear stylist and founder of Perceptions Eyewear Inc., Wendy Buchanan joined us this morning to help find the perfect set of eyewear