To learn more about Dr. Nick Lillie and the The Ultimate O.D. podcast, visit: https://www.theultimateod.com/
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Conviction vs. Push Back: The CEO Test | E303
Highlights from this episode:
Conviction vs. Push Back: The CEO Test (01:05)
Closing Thought: Which kid are you going to feed? (31:11)
In this week's episode, we're talking about what it actually looks like to lead in private practice—especially when you start doing things differently and get hit with pushback from patients, staff, or even other doctors. I had a recent experience in my own practice that lit a fire under me and reinforced a simple truth: just because people don’t understand what you’re doing doesn’t mean you’re wrong—it might just mean you’re early and on the cutting edge. We talk CEO mindset, conviction, and how to filter feedback so you don’t retreat every time things get uncomfortable. If you’re trying to grow, innovate, and build something better in your practice, this one’s for you.