To learn more about Dr. Nick Lillie and the The Ultimate O.D. podcast, visit: https://www.theultimateod.com/
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292
Highlights from this episode:
Failure, Fear, and Growth: A New Way to Think About Running Your Practice (01:01)
Closing Thought: 4 Life Lessons
In this week's episode, I dive into why most “failure” in optometry isn’t financially the way you'd think and how the identity you choose as a practice owner shapes every decision you make. We talk about the difference between thinking like a doctor who owns a practice versus a CEO who happens to practice optometry, and why comfort and complacency are the real enemies of growth. I share real stories from my own wins and mistakes in marketing, staffing, and strategy, and how taking calculated risks changed everything. If you want a stronger mindset and a more intentional path forward for your private practice, this episode is for you.