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The Wellness Conversation: Why eye wellness must move from message to mindset
The Big Shift: How myopia management is trending earlier, smarter and more aggressive
FILTER FACTOR: Who needs Instagram filters when softly tinted lenses create flattering light, effortless glow and just the right flirt factor.
Before the Blur: Rethinking macular degeneration through a prevention mindset
The Complexion Equation: ODs guide patients toward appropriate sunwear based on complexion and hair colour.
Surreal APPEAL: Unexpected shapes, floating lenses and playful contrasts blur the line between art-object and sunwear.
AI MEETS UV: Smart UV tracking shows promise, with clinical value still emerging
Cultivating Confidence: How to Coach Your Opticians to Handle Any Objection
The New Opti-Feminine: Power Dressing Through Eyewear
Sight & Cycles: From puberty to menopause, hormonal cycles shape a woman’s vision in ways eye care professionals need to recognize and address.
MIXED materials: When materials mix, magic happens Acetate, metal and tonal layers come together in frames that play with contrast, reveal depth and reward a closer look.
Leading Ladies: Meet the women pushing Canada’s eye care profession forward with power and poise.
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