On Saturday February 22, the Board of Directors of MIDO, the world’s leading tradeshow dedicated to eyewear, met in order to set up and...

The Optical Women’s Association (OWA) is excited to announce their second Canadian regional event in Ontario, to be held in Mississauga, ON at ROI Corporation on...

At EyeInnovate 2019 (the marketing & growth conference), we ran a session on Instagram and part of that was a workshop surrounding product photography. It...

Transitions Optical honored Vision Care Centre with the 2019 Canadian Eyecare Practice of the Year title, a category of the Transitions Innovation Awards program, during a...

WestGroupe is proud to announce the launch of their new proprietary brand OTP which targets today’s millennial consumer. Standing for One True Pair, OTP...

The Transitions Signature lenses style color collection – Amber, Amethyst, Emerald and Sapphire – are now available in GEN 8 breakthrough photochromic lens technology. The suite...

The Vision Council today shares details on its five-year plan and a new consumer marketing strategy launching in 2020. The announcement follows The Vision Council’s...

Vision Expo, the definitive trade event for eyecare providers, is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020...