ALL-NEW STYLES COMBINE COSMOPOLITAN SHAPES WITH EXTRAORDINARY VISUAL EFFECTS.
VividSky is an all-new design family for urbanites, featuring contemporary and modern frames with digital,art-inspired, visual effects.
A lightweight choice for bold accents, the range encourages creativity with its colorful and cosmopolitan styles. Pronounced contours and a wide temple design combine with enchanting two-tone finishes to offer a sense of the extraordinary.
Blending unique techniques and high-tech materials synonymous with silhouette, the collection comprises four full-rim shapes in six powerful colours. The round, rectangular and square contour frames can be worn effortlessly for work or pleasure. Wearers can also choose from a matte or gloss finish to suit their preferred style.
Head of Design, Roland Keplinger, says,“Contemporary shapes paired with vivid colours give a bold look with unparalleled silhouette wearing comfort and lightness. Versatilecolouringtechniques and colour blocking bring a fresh appeal and widen the range of full-rim options in the Silhouette world.”
A maintenance-free design includes innovative,snap-hinge technology, while all Vivid Sky styles are easily adaptable and available with additional optical glazing.
Founded in 1964, Silhouette is the global leader in premium rimless eyewear. In 1999, the family-operated company revolutionized the glasses industry with an innovative screwless, hingeless, and rimless model called Titan Minimal Art. This innovative design–made from start to finish in Austria and weighing only 1.8 grams–was unlike anything the world had ever seen. All Silhouette glasses are made from the highest quality materials using cutting-edge technology and the finest handcraftsmanship. In fact, around 80% of the build is carried out by hand. This ensures the glasses deliver best-in-class comfort to a global market of more than 100 countries on five continents and in space. With 50 patents and over 100 design awards under its belt, Silhouette has a relentless commitment to quality: Over 100 quality control checks must be carried out before a single pair of glasses leaves its headquarters in Linz, Austria.
Headquartered in Linz, Austria, the Silhouette Group is the world’s leading manufacturer of premium eyewear and employs around 1,300 people worldwide. With 13 international subsidiaries, the family-owned company is the market leader in rimless eyewear with exports accounting for 95% of its production. Silhouette eyewear is available in over 100 countries. Since 2017, the Silhouette Group has been a sustainable, full-service provider of frames and lenses–Made in Austria. In 2022, around 1.3 million pairs of glasses were sold worldwide and the company reported €160million in revenue. The premium eyewear manufacturer has always had an eye on the future and is working towards becoming a climate-neutral company. Its eyewear production has been carbon-neutral with offsetting since 2022. The company is also the only eyewear manufacturer to achieve certification under the EU’s Eco-Management and audit scheme (EMAS).
Dr. Anja Strejcek, Head of PR and Communication, Silhouette Group
A.Strejcek@silhouette.com, Telefon: +43-664-237-6934