Iconic style for an Iconic race Persol celebrates 100 years of 24 Hours of Le Mans
Honoring its passion for motor culture and the world of cinema, Persol celebrates 100 years of the 24 Hours of Le Mans race through the gaze of its most iconic speed-seeker – Steve McQueen.
Daring, yet impeccably stylish, McQueen’s thrill-driven lifestyle and irresistible charm – both on and off the big screen –, embodies the enduring spirit of Le Mans and performance-driven Persol design in one, inimitable look – the 714. Worn backstage by McQueen during the filming of his 1971 blockbuster, Le Mans, this icon of icons captures both the flawlessly engineered style of the world’s greatest endurance race and the celebrity status of its protagonists, and it’s not stopping at 100.
Making its come-back to the silver screen at the Centenary Edition of the 24 Hours Le Mans race between the 7th and 11th of June 2023, Persol will feature a series of iconic motor culture films on the big screen of a dedicated open-air cinema, as well as hosting race goers in an exclusive Steve McQueen custom-designed booth in the main race village. Here visitors will be able to relive the atmosphere of McQueen’s intrepid adventures through the lens of both the regular series and dedicated gold and ivory 24 Hours of Le Mans Centennial edition of the Steve McQueen 714.
As part of the EssilorLuxottica Vision on the Road project, the Steve McQueen 714 will be available for purchase from the Persol Boutiques in Milan, New York and Los Angeles and www.persol.com, as well as affiliated wholesale and retail channels and Mr Porter at www.mrporter.com/mens/designer/persol.
Shaped by the unrelenting drive of performance-engineered design, the folding saddle bridge and distinctive drop shape define the cult appeal of the Steve McQueen 714 and its unique connection with Le Mans, iconic style carves out its place in the decades to come.
Framing the race of the century, the exclusive Centennial edition will feature a hand-finished ivory acetate frame with gold internal engraving and 24K gold plated lenses, as well as a dedicated white box with racing stripes inspired by McQueen’s jacket in Le Mans.
Available in a rich selection of signature Persol heritage acetates, including Caffé, Terra di Siena, Opal Yellow, and classic Black, with Barberini® Premium glass polar lenses in both iconic light-dark gradient blue, iconic green or dark grey, the regular edition will come with a Steve McQueen Edition black box and leaflet.
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