Marcolin, a worldwide leading company in the eyewear industry, will be in attendance for Vision Expo East, the main trade event in North America for ophthalmic professionals, where eyecare meets eyewear and education, and fashion and innovation come together, held at the Jacob Javits Convention Center (New York), March 15th – 17th.

The booth showcases the new eyewear collections of the main licensed brands in Marcolin’s portfolio. Highlights include TOM FORD Eyewear, featuring a refined and minimalist aesthetic for Spring/Summer 2024. The collection offers an exciting use of materials including elevated metals, bio-based acetates and vibrant colorways in time for Spring. Ever present is the iconic “T” detail that is the hallmark of the brand, now showcased in new and elegant ways.

For men’s eyewear, luxury leisurewear becomes a way of life in ZEGNA’s Spring/Summer 2024 collection. Featuring robust acetates in an earthy palette and crafted metals in elevated finishes, each style exudes quality materials and meticulous craftsmanship. The distinct legacy ‘road 232’ detailing is also incorporated throughout the new collection.

The new GUESS Eyewear collection shines the spotlight on the brand’s distinctive stylistic elements highlighting its youthful energy. Bold and vibrant colored frames are a standout of the collection. Metal frames include subtle design elements, such as the embossed GUESS logo, for a more sophisticated look.

Combining comfort, safety and high-performance is the focus of the new adidas Sport Eyewear collection, with the competition line mask with free lens characterized by a wraparound silhouette with an innovative design on the lower edge.

The new Max Mara Eyewear collection continues along the stylistic path of recent seasons, inspired by the creativity and value of two great contemporary female icons. Eileen Gray’s architecture and Lee Miller’s attitude have been translated into substantial forms and elements that identify the innovative, bold, and elegant design of sunglasses and optical frames. Oversized looks, soft and fluid surfaces with refined lines, tubular metal elements, and thick, evident volumes characterize the development of the brand’s new eyewear styles.

For Vision Expo East, the Marcolin booth also hosts a dedicated space highlighting the Group’s cutting-edge craftsmanship. Moreover, with Augmented Reality (AR) technology, Marcolin showcases their latest immersive tour project, bringing viewers through its Italian factories and discover the behind-the-scenes story of the fascinating eyewear manufacturing process.

We look forward to welcoming new and current partners to our booth this Vision Expo East. Our customer-centric approach remains a key pillar of our business, and we are pleased to welcome our customers to our latest booth design which allows you to immerse yourself into the world of Marcolin – showcasing our innovative approach and craftsmanship to eyewear,” said Davide Rettore, Marcolin Global Channels & Sales Operations Support Director, interim CEO North America.

With the latest licensing renewal of some of its valued brands Pucci, ZEGNA, MAX&Co, and GCDS, Marcolin is continuing the consolidation path of its portfolio. Lately, Marcolin has also welcomed ic! berlin, an independent eyewear manufacturer established in Berlin, as a new house brand. The Group recently announced an exclusive global licensing agreement with Christian Louboutin starting 2025.