How Optical Retailers Can Leverage Daylight Saving Time for Sales Boost

March 13, 2024 | Tip of the week

1) Update Store Displays: Refresh store displays to feature eyewear suitable for outdoor activities and emphasize the benefits of wearing sunglasses or protective lenses during daylight hours.

2) Offer Promotions and Discounts: Use DST as a reason to offer promotions or discounts on eyewear. This could include buy-one-get-one deals, discounts on prescription lenses, or special offers on sunglasses.

3) Promote Eyewear for Outdoor Activities: With longer daylight hours, people are more likely to engage in outdoor activities such as sports, hiking, or simply spending time outside