Marc Jacobs presents the Fall/Winter 2023 Eyewear Campaign starring American supermodel Bella Hadid and British rapper Ecco2k.
The new Marc Jacobs Eyewear Collection includes bold and stylish sunglasses and optical frames. The Icon eyewear collection for women features sophisticated trend-setting shapes in acetate with a strong attitude, embellished with the new oversized J mirror detail and by the MARC JACOBS logo photoengraved under lacquer on the top of the frame. The color palette includes solid or opaline tones, paired with solid and shaded lenses.
The Premium Man sunglasses and optical frames convey a distinctive design, such as the bold rimless mask and the optical frames in metal and acetate, all elevated by unique details, such as the metal double trim detail on the end piece. The new styles are offered in a distinctive color palette including solid, horn or transparent shades.
Campaign Credits:
Photographer and creative director: Harley Weir
Videographer: Marcin Szocinski
THE CAMPAIGN IMAGES
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MJ 1087/S SUNGLASSES
Daring and bold wraparound sunglasses in acetate, embellished with the new oversized J mirror detail prominently featured on the end piece. The MARC JACOBS logo is photoengraved under lacquer on the top of the frame and subtly engraved on a metal plaque on the inside of the temples.
The color palette includes elegant opaline tones, paired with solid or shaded lenses, as well as one option with the unmistakable MONOGRAM logo pattern on the frame interior.
MARC 1088 OPTICAL FRAMES
Striking squared-shape optical frame in acetate, embellished with the new oversized J MIRROR detail prominently featured on the end piece. The MARC JACOBS logo is photoengraved under lacquer on the top of the frame and subtly engraved on a metal plaque on the interior of the temples. The color palette includes elegant opaline tones.
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MARC 712/S SUNGLASSES
Masculine and bold flat rimless mask with end pieces and temples in acetate, enhanced by sophisticated details, such as the distinctive double metal trim, and the galvanic MARC JACOBS logo on the temples.
The color palette includes a graphic monogram pattern lens on one option.
MARC 715 OPTICAL FRAMES
Masculine and bold square optical frames in metal and acetate, enhanced by sophisticated details, such as the distinctive double metal trim, the metal nose insert and the galvanic MARC JACOBS logo on the temples. The color palette includes the classic tones of black, Havana and brown horn.
MARC JACOBS
Marc Jacobs International was founded in New York City, in 1984. The following year, Jacobs received the distinct honor of being the youngest designer ever to be awarded the fashion industry’s highest tribute: The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent.
With stores across the globe, Marc Jacobs International now includes RTW and accessories, kids wear, multiple award winning fragrances, and the bookstore Bookmarc.
SAFILO GROUP
Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets. The Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour.
The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2022, Safilo Group recorded net revenues for Euro 1,076.7 million.