Coburn Technologies, Inc. is pleased to announce the addition of Rodrigo Neira  to their global sales team as the new Sales Responsible for Latin America. Based out of Buenos Aires,  Argentina, Neira will facilitate the extension of Coburn’s sales reach across Latin America under the  leadership of Sales Manager for Latin America, Diego Jimenez.  

“Rodrigo brings to Coburn great enthusiasm and strong ties in the optical industry with experience in  various sales and marketing roles,” comments Diego Jimenez, Sales Manager for Latin America. “We  welcome his experience to further expand our lens processing product offering throughout Latin  America and serve our new and current customers. The expansion of Coburn’s cutting-edge lens  processing technology in this region is undeniable, and Rodrigo’s addition to our team promises  significant value for both the market and our clientele.” 

After graduating from the University of Buenos Aires, Neira started out as an optician specializing in  contact lenses. He then worked in various sales, purchasing, product development and branding roles in  the optical sector. Neira joins Coburn after more than 7 years at Latamoptical as Key Account Manager  for Latin America where he worked in the commercial sector providing training to customers, closing  sales, and performing sales conferences for clients. 

“My goal is to provide the best possible advisory service to customers and to enhance the growth of the  optical sector in Spanish-speaking countries, offering laboratories, supplies and equipment suitable for  each unique need and production process,” states Neira. “My intention is to expand the presence of Coburn Technologies in Spanish-speaking countries, demonstrating their quality and productivity. I want  to help practices and labs in the market take full advantage of self-production and realize that it is  possible for their business.” 

Rodrigo will be at the Coburn booth at the MIDO Exhibition in Milan, Italy taking place February 3-5,  2024. Coburn welcomes visitors to the booth to get acquainted. 

Rodrigo can be reached via email at or by phone, WhatsApp, or  Telegram at +54-9-1140740572. 

About Coburn Technologies 

Coburn Technologies, Inc. ( is the world’s leading provider of computer integrated ophthalmic lens processing systems and ophthalmic instruments. We design, manufacture,  and service software equipment and supplies used in all aspects of surfacing prescriptions in lens blanks,  coating and finishing lenses to fit into patient frames. We provide a broad range of diagnostics,  refraction, and retinal imaging equipment for a more complete solution to the eye care professional.  Coburn Technologies is American owned and globally headquartered in South Windsor, Connecticut  USA. 

©2023 Coburn Technologies, Inc. 

Coburn Technologies is a wholly owned subsidiary of SDC Technologies, Inc.