Bon Chic Bon Genre
New collection by Frank and Lucie


Following the Quiet Luxury trend, Frank and Lucie comes with a chic collection of reading glasses and sunglasses for the audience that does not like large logos, but does like beautiful materials and colours.

This growing target group is called Bon Chic Bon Genre.

The emphasis of this first drop is on shades of beige, caramel, peach and nude. The popular Eyewill and Eyedentity have been joined by the powerful Eyetem, which is now also available in the beautiful White Sand, with a matching acetate glasses chain.



A southern French touch has been chosen for the new Sunday Essential Collection. The collection is called French Kiss and is available in beige, brown, and black nuances. With, of course, great sun lenses in various shades of brown.




Also new, is the Frank and Lucie presentation box, which can be used for all collections, and allows the presentation of 6 (sun)glasses and 6 matching cases.

Thanks to a smart inlay system, the presentation box is also suitable for just glasses or 12 cases. Compact, luxurious, and perfect size.

For customers who want to show a lot of Frank and Lucie, the brand developed a beautiful standing display for 30 glasses in collaboration with Top Vision.


About Frank and Lucie

Frank and Lucie Seemore are originally from London. But now they live outside. Away from the hectic, more back to real life as they call it.

They moved into a small town by the sea. With a museum, theater, good restaurants, book shops, and cozy terraces, they feel perfectly at ease. Because Frank and Lucie are no longer twenty, but in their heads they are young and enterprising.









Frank is a designer of eyeglasses. For many companies, he invented all kinds of top models, but nobody needs to know that.

And now he has made a beautiful collection of reading glasses for his wife Lucie because Lucie complained about the offer, and not only she, but her friends also complained.

When Frank was busy, he realized that it is even more fun to design a collection of reading glasses that he can also wear.


The material is very important to Frank; the choice for the rich acetate was therefore made quickly. He drew on his years of experience as a designer for the models. He likes vintage, but never too fussy, always the atmosphere of the past is combined with the technology of tomorrow. That’s why he decided to fit each of the frames with amazing blue light filtering lenses. Always a touch of Character.