Don’t sell the what’s, sell the why’s Nov 27, 2024 | Tip of the week http://opticalprism.ca/wp-content/uploads/2024/11/Dont-sell-the-_whats_-sell-the-_whys._-VEED.mp4 Source: Keri Sculland, Manager of Editing & Content Strategy – Marketing4ECPs Click here for more tips