Life Italia answers the demand for children and toddler-sizing with the launch of three new models.  Each model is constructed from ultra-lightweight Swiss grilamid and features the innovative Multi-Flex hinge, which can flex 270° and jump back to its original position, providing unparalleled flexibility. All styles come with an adjustable safety strap to hold the frame in place, which is particularly important for young children and toddlers.
Perfect for the girly girl, NI-146 has a modified round eyeshape that is easy to wear, featuring a crystal-coloured front and two-toned temples for a fun finish. A great option for children with undeveloped bridges, the keyhole bridge is designed to ensure a comfortable fit as it distributes the weight of the glasses on the side of the nose, instead of at the top. Available in 46-18-125, the three great-selling colorways include Teal Aqua, Pink Purple, and Lilac Fuchsia.
NI-147 is a round-shaped model that will effortlessly attract a wide children’s demographic due to its colorway offerings appealing to both genders. Available in 44-19-125 in cool Navy Aqua, Rose and Lilac Fuchsia, the frame has a crystal front and contrasting two-toned temples that any child will be happy to wear.
NI-149 is a classic best-selling square-shaped frame. With pops of colour on the temples, parents and their children alike will classify it as a must-have. Available in 46-16-125, this frame comes in three playful color combinations: Black Green, Navy Aqua, and Red Blue.
About Life Italia
Created to meet the needs of kids and their parents, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit, and great styling for kids aged 3 to 14 years old. Manufactured in Italy and featuring the innovative Multi-Flex hinge, Life Italia eyewear is perfect for kids that are tough on their glasses.
Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional products.
WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, OTP and Superflex®.