First impressions: The exterior of a store is a customer’s first impression. By inspecting the exterior, you can ensure that it is clean, well-maintained, and visually appealing. This can attract potential customers and create a positive perception of the store.

Safety and accessibility: Walking the exterior allows you to identify any potential safety hazards or accessibility issues. This includes uneven walkways, damaged handrails or stairs, or obstacles that may hinder customers from entering the store. By addressing these issues promptly, you can create a safe and convenient environment for customers.

Signage and visibility: Effective signage and visibility are crucial for attracting customers. By walking outside, you can assess the visibility of the store’s signage from different angles and distances, ensure that the sign is clear, well-lit, and easily noticeable to passing traffic. This enhances the store’s visibility and increases its chances of attracting potential customers.