Welcome to the No Rules Club.
Shake off the shackles of judgement, outgrow old inhibitions and live fearlessly in your own skin. This year, Vogue Eyewear invites you to celebrate the things that make you you. The new SS25 collection was born out of that feeling that comes when you find your flock. Deep friendships are formed, and your wildest memories are made. Joy comes easy, knowing you can share, geek out and relish all the things you love to do with your crew of likeminded people.
So, this season is all about embracing the sparks that fly from true connection. The freedom to be around those who embrace every part of you. Spontaneous shapes collide in a rush of vivid rush of color, as irregular sun and optical models assume muted transparencies. Fine-lined metal meets unorthodox silhouettes, while chunky acetate shapes command attention with wide statement temples and clashing lenses.
For the first time, this collection also introduces the Youth segment: designed for teenagers but also perfect for adults looking for smaller-sized frames these grown-up shapes are totally on-trend and easy to wear, because self-expression has no age or limits. Join the movement. Be free and let free. So long as you’re being authentically you, no rules apply.
About Vogue Eyewear
https://www.vogue-eyewear.com
About EssilorLuxottica
EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000
employees across 150 countries, 650 operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more
by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including
Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and
worldclass retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable
vision care to more than 760 million people in underserved communities.