Vision Expo to Rebrand with a New Look and Reimagined Focus on the Future
Vision Expo, the premier trade-only conference and exhibition for eyecare and eyewear professionals, organized by co-owners RX and The Vision Council, is thrilled to announce the upcoming launch of its new brand identity, which will officially debut mid-November, accompanied by a comprehensive resource guide with new brand assets and details to update all relevant marketing materials. This transformation not only reflects the future of fashion and innovation but also reinforces a commitment to building a stronger community.
Vision Expo’s rebrand includes a refreshed logo, enhanced branding, streamlined and simplified event navigation, improved programming, and a host of exciting new features. The expo rebrand is not just a change in appearance—it’s a renewed commitment to the optical industry.
“We are excited to celebrate the forthcoming reimagined Vision Expo. This new offering reflects extensive research and valuable customer insights,” shares Beth Casson, Group Vice President at RX. “The entire event value proposition and experience will be carefully driven by the feedback and preferences we’ve gathered directly from the audience.”
Vision Expo East 2025 will take place at the new location in Orlando, Florida at the Orange County Convention Center (OCCC) from February 19–22, 2025. This reimagined show experience promises abundant opportunities for exhibitors and attendees to connect in a centralized environment. The venue, hotels, meeting spaces, and special events will all be conveniently located within a walkable area, ensuring a more connected, community-driven experience. The event will also maintain a preferred Thursday–Saturday pattern for attendees’ convenience.
“Vision Expo has always been a Show with vision,” said Mitch Barkley, Vice President of Trade Shows at The Vision Council. “As we continue to invest in the show’s growth and evolution, we are underscoring our industry’s shared commitment to help people make informed decisions about the eyewear products and eyecare services they need to see and live their best.”
To commemorate this milestone, Vision Expo encourages the industry to engage peers and customers to spread the word about the future of the Expos.
Join us in celebrating this exciting evolution. Stay tuned for more information and prepare to experience Vision Expo like never before.
To pre-register for Vision Expo East 2025, visit Vision Expo Pre-Registration. The schedule of education and event details will be announced soon.
Media Contacts:
Paige Heady
Marketing Director
Jen Cullen Williams
Public Relations
To register as a press attendee and to learn more about press-related amenities on-site, events and show announcements, visit here.
About Vision Expo
Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners RX and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information on Vision Expo, visit VisionExpo.com and follow Vision Expo’s social media channels, Facebook, Twitter, Instagram, TikTok, and LinkedIn. Vision Expo images can be found HERE
About The Vision Council
The Vision Council brings the power of sight to all through education, government relations, research and technical standards. A leading advocate for the optical industry, the association positions its members to deliver the eyewear and eyecare people need to look and feel their best. Vital to health, independence and safety, better vision leads to better lives. Learn more at thevisioncouncil.org.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.