Optical Prism Magazine announces a strategic partnership with Total Focus Consulting and Trudi Charest designed to deliver industry vendors with informative and useful business resources and sales tools to help increase business.

In tandem with this partnership, Optical Prism Magazine has designed a comprehensive webpage known as “Vendor Corner” which will house the FREE resources. Simply visit opticalpriem.ca, click Vendor Corner or visit vendorcorner.ca.

This webpage will be updated monthly with new articles, e-guides, tools and resources, so check back often!  From tips to having successful tradeshow booths to social selling and digital cold calling, this current and relevant content will be effective in helping vendor partners thrive in a fast, changing environment.  Optical Prism Magazine is dedicated to helping our advertisers and vendors at large with tools to drive more business.  

Current advertising supplier partners will receive invitations to special events like webinars and podcasts specific to helping vendors with current industry challenges and opportunities.  Stay tuned for future events.  

About Total Focus Consulting

Total Focus Consulting (Trudi Charest) is the author of “The Digital Sales Rep”, a best-selling book about building an online brand presence, while creating a different way to connect and sell to your target audience.  It has sold over 5000+ copies with majority being in the eye care industry.  It has resulted in 10+ speaking engagements and insights into the supplier world including the resources and training they need.  With an extensive background in eyecare including being a Licensed Optician, Corporate Trainer for retail optical, award winning sales rep for Bausch & Lomb & Optos, VP of Marketing & Training for an optometry buying to group to starting one of North America’s leading eyecare marketing agencies, Marketing4ECPs, Trudi brings a wealth of industry and business experience to this project.  

About Optical Prism Magazine

As Canada’s leading, oldest at 40 years old, and most published Eyewear & Eye Care magazine, Optical Prism publishes twelve issues per year in English and 12 issues a year in French under the “Prisme Optique” brand to serve Canada’s French markets.


Total Focus Consulting
Trudi Charest,

Optical Prism Magazine
Nick Samson