LOOK launches its URBAN collection, six optical frames that advance ‘kool vision’ introduced by the company at MIDO 2023, with the addition of a seriously urban identity. Expression of a modern, worldly trend, they express the fresh technical expertise of the Italian company that, for this product, has developed an exclusive acetate made in-house at LOOK.


The frames feature a young, dynamic color scheme, with a design inspired by the latest Italian fashion trends. Six styles, each one in four color options, offer an accessible fashion product drawn from the most current urban lifestyles.


These trendy shapes – from panto to rectangular, and a navigator with double bridge – have contemporary lines and embossing along the bridge and end pieces that is reminiscent of urban architecture. The colorways of this exclusive acetate – also distinguished by transparency – can be traced back to a decidedly urban palette.


With the URBAN collection, the independent Italian brand narrates a new perspective – the URBAN LIFESTYLE vision according to LOOK – through a high-quality product in which design and R&D come together to ensure visual wellbeing. Not to mention the aesthetic pleasure wearers of these frames experience, knowing they have chosen 100% made in Italy authenticity, evident in the technical characteristics of their outstanding materials and bold personality.


All LOOK frames are traceable because they are designed and manufactured entirely in Italy at the company’s production facility, using the finest technologies available.