Transitions Optical is offering premium content around children’s eye health, protection and safety for the back-to-school season. A new school year is a good time to remind parents to keep their child’s eyes safe from the UV and blue-violet light they’ll encounter both indoors and outside from the sun. 

Children’s eyes are not fully developed to adequately filter UV rays and blue-violet light, making it critical that their eyes are always protected, especially when considering 80% of learning in a child’s first 12 years comes through the eyes. Transitions® lenses block 100% of UVA and UVB rays, and reduce painful glare, allowing children to see their best in any light condition. They help filter blue-violet light indoors and especially outdoors. Plus, they’re available in shatter and impact resistant materials that are best for children’s active lifestyles.

Content will be available upon request, and will be inclusive of, but not limited to: 

  • Social media visual elements around current offerings for children and teens.
  • E-mail and/or newsletter content catered towards parents to stress the importance of proper protection and solutions available at your clinic. 
  • Information to assist in building a sales pitch, such as how to talk to parents/kids/students about light exposure levels.
  • Tools to develop your frame and Transitions lens package.

For access to the back-to-school premium content, please contact us

About the Transitions® Brand  

Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses, visit or