Transitions Optical has announced the appointment of
Sara Massicotte to the Transitions Optical North America Sales Team as Key Account Manager,
Retail Canada. In her new role, Sara’s primary responsibility will be contributing to the growth
and development of Buying Groups, ILM Labs and National accounts through well-defined
strategic sales and marketing plans.

“Sara joins us with diverse skills, experience and passion that will be a great addition to the
Transitions team,” Drew Smith, Sr. Director of North America Channels.
“We’re lucky to have her on our team and look forward to her future
success in driving growth within the key accounts within Canada,
leveraging her expertise in creative sales and marketing initiatives.”

Massicotte’s experience includes over 5 years of work in the optical field
and 4 years of work in creative marketing and sales, focused on
collaboration, communication, and maximizing resources to attain
strategic goals. Prior to joining Transitions Optical, Massicotte’s previous
roles include Sales Consultant in the independent channel, Marketing
Manager for key accounts at EssilorLuxottica and Account Manager at Procter & Gamble were
she gained experience in managing distributors and retailers. She also worked for a marketing
agency where she gained experience in developing successful marketing initiatives and


About the Transitions ® Brand
Transitions ® Light Intelligent Lenses ™ and shields set new standards of advanced performance
to provide ever increasing visual comfort and to fitler blue light for a better protection, and
always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and
operational excellence have made the Transitions ® brand one of the most recognized consumer
brands in optics. For more information about Transitions Light Intelligent Lenses, visit or