Last night, on March 29th, Tommy Hilfiger held a big event in Paris at the Palais de Tokyo, Paris to celebrate its Polo Pique 2023 campaign featuring the legendary soccer star Sergio Ramos, Halfpipe World Champion snowboarder Scotty James and adventurist Nick Pescetto. Editor’s note: Polo Pique refers to the distinctive texture featured on many of the styles within the brand’s Sporty Active sport-inspired product line and is featured on all three of the optical styles in the Spring 2023 campaign worn by the three athletes.
- The special VIP guest of the evening was Sergio Ramos, who stars in the campaign
- Also in attendance was the global CEO of Safilo Group, Angelo Trocchia
- Mountain biker, surfer and skier Nick Pescetto, who also stars in the campaign, was on hand for the celebration
- Local press, clients and socialites, together with influencers hailing from France, Italy, UK, Spain, Brazil and Germany, enjoyed performances by DJ group Bon Entendeur, 6KNOWS, Ciulla’s Dancing Crew and professional skateboarders Samuel Partaix, Robin Bolian, Lofti Lamaali.
MORE ABOUT THE SS’ 23 TOMMY HILFIGER SPORTY ACTIVE LINE:
Safilo USA’s TOMMY HILFIGER collection presents new sports-inspired eyewear for men this season in its popular SPORTY ACTIVE line (more details can be found in the attached SS’23 Tommy Hilfiger collection press release.)
The range includes optical frames in acetate, metal, and stainless steel, as well as extra-light combinations of acetate and carbon fiber, each enhanced with a rubber injection detail on the temples, elevating the comfort of the frame and personalized with the iconic TOMMY HILFIGER flag logo.
The collection also offers enhanced vision with new Tommy Hilfiger High Contrast TECH lenses in select sunglass models, as well as polarized lens options, to enjoy the sunlight at its best no matter the occasion in the city, at the beach, or at/on the mountains. These modern sunglasses with a sporty casual look offer improved vision with high-contrast lens technology to better see details and colors beyond normal capability by filtering yellow wavelengths, delivering greater definition and allowing more details to be seen.
The Tommy Hilfiger SS ’23 campaign highlights the Sporty Active collection worn by esteemed athletes (left to right):
Scotty James, an Australian halfpipe snowboarder who won a silver medal at the 2022 Olympics, adding to his 2018 Olympic bronze
Sergio Ramos García, an esteemed professional Spanish soccer play
Nick Pescetto a multi-talented extreme sports athlete whose passions include skiing, freeride mountain biking and surfing