The Vision Council has released the Consumer inSights Q2 2022 Report. The latest report to be released from The Vision Council’s new inSights Research Program, it includes a summary of an on-going consumer survey about vision correction, eye exams, eyeglasses, contact lenses, readers, and plano sunglasses. The survey was fielded to 15,105 respondents in Q2 and the data is representative of the general U.S. adult population.
The Consumer inSights Q2 2022 Report is available in The Vision Council’s updated Research Download Center, which has been redesigned to offer a streamlined and intuitive user experience, enabling members to quickly download free reports with fewer clicks. The Consumer inSights Q2 2022 Report is available to members of The Vision Council as a complimentary download and to non-members as a paid report. The report is available in PDF format and as a PowerPoint slide presentation.
“We’re excited to share our first Consumer inSights report with year-over-year trended data,” said Alysse Henkel, The Vision Council’s Senior Director, Market Research & Analytics. “Overall, consumers indicated fairly steady demand for eyewear and eyecare products from the first quarter to second quarter of 2022, despite the increasing inflation in the U.S. economy.”
A few key takeaways from the Consumer inSights Q2 2022 Report include:
- Vision Correction:
- 80 percent of respondents use a form of vision correction—including glasses, prescription sunglasses, reading glasses, and contact lenses
- 67 percent use prescription eyewear—including glasses, sunglasses, and contact lenses
- 57 percent use some form of non-prescription eyewear—including plano sunglasses, blue light glasses, reading glasses, and non-prescription contact lenses
- Managed Vision Care:
- 2 of every 3 respondents report some type of managed vision care coverage
- Use of managed vision care benefits for vision correction purchases was relatively strong; of those with coverage, 83 percent used their benefit to help pay for their prescription glasses, lenses, or frames and 76 percent used their benefit when purchasing contacts lenses
- Consumers purchasing prescription glasses or contacts online were much less likely to use their managed vision care benefits than those who bought in-person
- Eye Exams:
- 60 percent of respondents in Q2 report having an eye exam within the past 12 months, similar to the 59 percent reported in Q1
- 72 percent of those with managed vision care used it to help pay for their exam
- Of those who had an eye exam in the last three months, 65 percent reported getting their exam at what they considered an independent practice and 34 percent reported getting their exam at a corporate or chain location
- Eyeglasses, Lenses and Frames:
- More than half (58 percent) of respondents who wear prescription glasses made a purchase in the past 12 months
- 1 in every 3 adults (34 percent) reported paying $99 or less out-of-pocket for their glasses, lenses, or frames
- More than half (58 percent) of respondents who wear prescription glasses made a purchase in the past 12 months
- Of those with an eye exam in last 3 months who use prescription eyewear, 43 percent purchased eyewear from their exam provider. Of those with an eye exam in last 3 months and who purchased prescription eyewear in the last 3 months, 76 percent purchased their eyewear from their exam provider
- Contact Lenses:
- 79 percent of contact lens users made a purchase within the last year and those with a recent purchase bought a relatively short supply with 33 percent buying enough to last 2–3 months
- 36 percent of contact lens users wear daily lenses
- Of those with an eye exam in last 3 months who use contact lenses, 48 percent purchased contacts from their exam provider
- Contact lens purchases were more likely to be online compared to the other vision correction products, with an online purchase rate of 38 percent
- Readers:
- More than 1 in every 4 respondents (29 percent) reported using readers
- 76 percent purchased readers within the past year, with demand holding steady
- Those with a recent purchase were likely to buy more than one pair: 57 percent reported purchasing multiple pairs in their last purchase
- 81 percent of those with a recent purchase said they bought in-person while 18 percent said they bought their readers online
- Plano Sunglasses:
- More than 4 in every 10 respondents wear plano sunglasses
- 78 percent of those with a recent purchase said they bought in-person while 22 percent said they bought their sunglasses online
- More than half (56 percent) of those with a recent purchase said they spent $50 or less on a new pair of plano sunglasses
The Consumer inSights reports do not contain market size estimates. The Vision Council will release a new report, Market inSights, in Q4 2022 that will include market estimates and forecasts for key product categories. The Market inSights reports will be informed by this consumer survey as well as additional data sources used in the updated methodology.
Consumer inSights+
In addition to the Consumer inSights Q2 2022 report, The Vision Council has also released the Consumer inSights+ reports, a series of detailed demographic data tables that provide an in-depth view of the consumer survey results. The following categories of Consumer inSights+ data tables are available for purchase in the Research Download Center: Vision Correction; Managed Vision Care; Eye Exams; Eyeglasses, Frames and Lenses; Contact Lenses; Readers; and Plano Sunglasses.
Please contact Nathan Troxell at ntroxell@thevisioncouncil.org for more information or to request a sample of the Consumer inSights+ reports.
More about the inSights Research Program
The Vision Council announced its new inSights Research Program in May 2022. For more information on the program, including an overview of the new report categories and release timing, click here.
Powered by a modern analytics platform, the program includes all-new research reports developed from updated consumer and market data sources and methodologies. The Vision Council inSights Research Program provides a comprehensive perspective on the state of the vision care industry through quarterly consumer survey reports; quarterly eyecare provider survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics important to members; and an end-of-year market estimate and industry forecast.
For more information on The Vision Council inSights Research Program, click here.