Introducing the “Maxim”, the new iconic and precious detail of Max Mara Eyewear. The “Maxim” is a geometric metal element carefully designed to enhance the eyes and gaze with sophistication.

Expressing Max Mara’s elegant and effortless allure and philosophy, it makes the eyewear more recognizable while staying true to the brand’s style and charisma. With its sense of richness and captivating ability to reflect light and create movement, the Maxim signifier is a golden jewel that spans senses and emotions. The symbol of an eternal promise, it accompanies episodes of life and keeps memories alive through generations.