THE NEW ELEVATED
ANDY WOLF launches the new concept ELEVATED! The label wants to create a link between the Core collection and the AWearness luxury line: the collection consists of comfortable shapes in thin acetate, but comes with numerous details. Raised rivets, the visible, embossed temple insert and the 3D-shaped temples are intended to represent a new – and affordable – luxury. The collection starts with four models. The special feature: each of the optical frames is also available as sunglasses with polarized sun lenses from ZEISS. AWE01 is the perfect classic panto, AWE02 is a large angular style, AWE03 is a round and feminine shape and finally AWE04, a large vintage-inspired butterfly frame.
ABOUT ANDY WOLF
An idea among friends-that was the beginning of the independent Austrian eyewear brandANDY WOLF EYEWEAR. The label was founded in 2006 by Andreas Pirkheim (beWer known asAndy) and Wolfgang Scheucher (the wolf in the name). What started out very smalland withthe grand vision of combining local, tradi?onal eyewear cra]smanship with modern,innova?ve design is now worn and loved all over the world.
From day one, ANDY WOLF has taken responsibility for people and nature. Since 2022, theinnova?ve brand has been taking not just one, but many steps further into a moresustainable future-true to the moWo Grow With Us. For every ANDY WOLF frame sold, onesquare meter of wildflower meadow is nurtured and cared for. In this way, the brand ismaking an ac?ve contribu?on to environmental protec?on and biodiversity in Austria. ANDYWOLF is also once again demonstra?ng its pioneering spirit in its choiceof materials: step bystep, all acetate frames are being converted to Acetate Renew, the most sustainable acetatein the industry. By the end of 2023, 65% of the acetate collec?on was already made fromAcetate Renew, and the target for 2024 is 75%