A limited-edition eyewear capsule born from a shared vision: freedom, passion and connection.
Sun’s Good, the Italian eyewear brand born among waves, ramps and mountain slopes, announces a special collaboration with Café des Guides — the iconic venue founded in Courmayeur, in the heart of Mont Blanc, and now a landmark for outdoor enthusiasts from around the world.
A true hub for freeriders, powder lovers and free spirits, Café des Guides has become known as the “living room of the Alps”: a place where time is savoured lightly — through music, sport, films, cocktails and shared stories.
After bringing its unique format to Madonna di Campiglio, Bormio and Ibiza, Café des Guides now welcomes a creative partnership with Sun’s Good — the independent eyewear brand led by Tommaso Bossetti, with whom it shares a common spirit, energy and outlook.
Born in 2017 from a crew of Italian riders, Sun’s Good delivers technical eyewear that’s protective, lightweight and eco-aware.
An independent project that embodies an authentic lifestyle rooted in freedom, connection and a deep passion for outdoor sports. Its clean, functional design is defined by the brand’s iconic S.S.P.S. – Side Spoiler Protection System, a technical detail that shields the eyes from sun, wind and sand — a stylistic signature where performance meets aesthetics.
To mark the occasion, a limited-edition capsule collection has been created exclusively for Café des Guides locations. It includes a dedicated eyewear model, a skateboard, and a set of collectible stickers — symbolic items for those who live the outdoor life surrounded by like-minded souls.
In Courmayeur, the collection will be showcased at the Micro Café des Guides and available for purchase at Le Lunetier, the iconic eyewear store renowned for its curation and quality. In Ibiza, the eyewear will be sold directly at the bar. During the upcoming Winter Olympics, the capsule will also launch at the Bormio venue.
This partnership is born from a genuine affinity between two complementary worlds. Sun’s Good offers a 100% Made in Italy product, designed with sustainability and performance in mind. Café des Guides — created in 1998 by Nicholas Borghi, now a Sun’s Good ambassador — has long blended hospitality, sport and outdoor culture into a unique experience.
Both brands share the same philosophy: placing authentic passions at the centre — whether that’s carving down fresh snow, catching a wave, skating freely or sharing stories at sunset.
SUN’S GOOD x CAFÉ DES GUIDES is more than a collaboration — it’s a celebration of a lifestyle that is free, active and deeply human. A way to bring a slice of outdoor spirit to places where beauty is felt, kindred souls meet, and life is simply — good.
@suns_good