SUN’S GOOD LAUNCHES NEW WEBSITE AND UNVEILS LATEST COLLECTION: SPORTY, ECO-FRIENDLY, ESSENTIAL
The new official website of Sun’s Good (www.sunsgood.com) is now live. This Italian eyewear brand, founded in 2017 by a group of board sports enthusiasts—surf, skate, and snowboard—was born from the desire to create a technical, protective, lightweight, and eco- conscious product. Sun’s Good embodies an independent and laid-back mindset, inspired by carefree living, sharing, and a deep passion for outdoor sports.
This project breaks free from the traditional seasonal cycle of fashion. Instead of following collection trends, it evolves based on functionality and real-world use. This approach reflects the brand’s philosophy: to fuse performance with sustainability in an essential, streamlined design—for those who naturally embrace movement, light, and a close connection to the environment.
At the core of the collection is the now-iconic S.S.P.S. – Side Spoiler Protection System: a technical feature that shields the eyes from sun, wind, and sand. It’s a functional element that doubles as a stylistic hallmark, lending consistency and recognizability to every model.
All Sun’s Good eyewear is 100% Made in Italy, the result of collaboration between a Milanese design studio specializing in fashion accessories and a leading action-sports eyewear manufacturer based in Varese—one of Italy’s premier eyewear districts. The brand maintains a short, transparent, and conscious supply chain, ensuring quality and control at every stage, from design to production.
Sustainability is a top priority: within a year, all frames will be made from BIO-nylon Rilsan, a material derived from natural oils like castor oil. It offers excellent mechanical and chemical resistance without relying on fossil fuels, and is already used in many models. Additionally, over 40% of the energy used in production already comes from renewable sources— reinforcing the brand’s commitment to a more responsible future.
Optically, all models feature high-resistance polycarbonate lenses that provide 100% UVA/UVB protection. The range also includes polarized options, ideal for high-glare or extreme environments—from sport fishing to high-altitude adventures.
The design of the collection stays true to the brand’s identity: contemporary lines, minimal details, and a functional aesthetic that values simplicity over excess. Each model is made to be lived in—on the beach, in the snow, or on the pavement—and built to last, both in durability and timeless style.
Sun’s Good affirms itself as a relaxed yet purposeful project, born among waves, ramps, and mountain slopes, with eyes always turned toward the sun.
www.sunsgood.com
@suns_good