The Milanese eyewear brand supports the Monegasque event that  supports charities through cycling by raising public awareness of  sustainable transport  

Sunday, 26 November, BEKING returns, the annual event that celebrates cycling in all its  aspects, involving professionals, amateurs, families and champions in a day of celebration with  competitions, activities and conferences held with the aim of bringing more and more people  closer to this sport, which is a symbol of sustainable transport and, finally, to support, every  year, some charitable foundations. The Beking Association and Fight Aids Monaco, created by  H.S.H. Princess Stephanie, are the two bodies chosen for this edition. 

From this year, together with BEKING in the promotion of sustainable transport and in support  of charities, there will also be the exclusive independent Made in Italy eyewear brand SNOB  Milano, which for the occasion has created a limited-edition version of its most iconic model. Dogui,  the name of the sunglasses that made the brand famous around the world, is a sunglasses style  that, since its debut in 2014, has entered the collective imagination on account of its ingenious  simplicity enhanced by the quality of ZEISS Sunlens branded solar lenses that have been chosen  for the entire range of sunglasses and sunclips of the entire SNOB Milano collection.  

“We are happy to add our name to this event” – comments Tommaso Bossetti, founder of SNOB  Milano. “We are young, dynamic companies that share a passion for outdoor activities and sport  as a moment of leisure and getting together, as well as a vehicle for important social messages.  Our core business is eyewear, which, depending on its styles and variations, is an essential ally  during sport, but also a fashion accessory for all occasions”.  

The 26th of November will therefore be a day of celebration to celebrate cycling, the only sport that  is capable of transforming into a lifestyle and having an impact on everyday life, also positioning  itself as a useful means of transport to rediscover cities. In a stimulating circuit specially designed  by professionals, the public will be able to admire the spectacular abilities of the protagonists, have  fun and entertain the public. In addition to the race officially included in the UCI calendar of events,  the challenge will continue with an exhibition designed to involve fans and make them protagonists:  fans will be able to experience the thrill of racing alongside former professionals and athletes  of today, forming a real team. Among the Legends and Pro highlights of this edition are Manuel  Quinziato, Pro Cyclist from 2002 to 2017 and holder of the Italian time trial title in 2016, the new  Gravel World Champion, Matej Mohoric, and the multiple world champion Peter Sagan, who will  close his last season of his road career in Monaco. In addition, PrimožRoglic, Matteo Trentin, Elia ̌ Viviani, Elena Cecchini and many others.

SNOB Milano will meet you on  

26 November 2023 from 9 a.m. to 5 p.m. in Monaco.


SNOB Milano is an eyewear collection designed and produced entirely in Italy, in the Lombard  eyewear district, which represents the excellence of magnetic clip-on glasses thanks to an  exclusive small “Z” on the sun filters: the ZEISS Sunlens logo to guarantee quality and optical  excellence throughout the range. The SNOB Milano project was born ten years ago from a meeting  between the two men currently at the brand’s helm: Dino Sordelli, sales manager of the Sordelli  production company, and Tommaso Bossetti, a Milanese designer whose strong aesthetic sense  combines with a remarkable realism. In recent years, SNOB Milano has successfully introduced  new trends and design currents as part of the cohesive evolution of a collection centered on the  product and the user, positioning itself as a powerful creator and trendsetter. From a simple  concept collection that broke into the market with a simple but brilliant idea based on the concept  of a flat lens, it is now a complete collection with a highly recognizable brand identity that is much  appreciated all over the world. Proof of this is the strong partnership forged with ZEISS Sunlens for  a signature collection of optical glasses with magnetic solar clip-ons: an exclusive partnership that  ensures the production of all the solar clips in the collection, which guarantees high quality and  optical excellence.  

SNOB Milano PR & Press  

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