FOR IMMEDIATE RELEASE
A minimal eyewear concept – designed for everyone!
Italian eyewear label SPECTAFUL announces its participation at MIDO 2023, where the young Italian brand will launch new styles in its ultralight, ultra-contemporary collection of frames.
Designed for customers who seek comfort, modernity, and a minimalist aesthetic, the new frames at SPECTAFUL combine a fascination with innovation in advanced materials, providing ideal solutions for lightness, comfort and intuitive design, in eyewear products that uphold all the values of Made-In-Italy.
SPECTAFUL looks forward to revealing several novelties during the MIDO exhibition in Milan. Four new models will be unveiled in the CLOUD collection – a line that has a decisive style code, refreshing colour ideas and a confident approach to innovating with the most advanced eyewear materials.
SPECTAFUL: A YOUNG AND INNOVATIVE ITALIAN BRAND
Spectaful’s philosophy is based on comfort and lightness in technically advanced products with a minimal look and feel – and strong roots in the Made-in-Italy philosophy and production. The brand was in the headlines at MIDO 2022, for their special YUGAAV sunglasses design created to honour the 50th Anniversary of the MIDO show – a winning design selected from many entries in the competition held by the international eyewear show.
Spectaful currently offers three distinctive collections: YUGAAV – a minimal line which offers an ultralight design philosophy, with each frame produced in advanced, resistant materials, weighing just 7.5 grams. The CLOUD collection proposes the ideal fusion of lightness and design, in products produced in a state-of-the-art material combining aluminium and a Technopolymer, used for the first time in the field of eyewear. The EGO collection is characterised by stylish frames with an infusion of beautiful colours and interesting shapes, produced in recycled aluminium to highlight the aesthetic potential of a design-oriented sustainable frame.
All the new SPECTAFUL styles will be available at www.spectaful.com and at selected opticians from March 2023.