SCOJO New York, the premium purveyor of ready-to-wear luxury reading eyewear, is proud to debut its newly refined brand identity book and product philosophies, marking a bold, cohesive evolution in both visual identity and core values. Rooted in the sophisticated spirit of New York and elevated by a commitment to craftsmanship, the refreshed brand direction signals a renewed dedication to timeless design, modern luxury, and meaningful connection.
Redefining vision beyond the frame SCOJO New York is a lifestyle brand that empowers individuals to see, and be seen, with distinction. The new visual and verbal identity speaks to discerning customers who value quality, individuality, and understated elegance. Design-led and detail-driven the revitalized brand guidelines unify the look and feel of all touch points. Grounded in a clean, modern aesthetic with rich typographic heritage and warm, inviting tones, the refreshed visual identity is both sophisticated and accessible. Every detail reflects SCOJO’s unwavering commitment to excellence, from the precision of each hinge to the balance of every line.
The updated guidelines serve as a foundation for all future campaigns, collaborations, and product innovations, ensuring every expression of the brand remains true to its ethos.
*****
SCOJO New York is distributed by OGI Eyewear
Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers eight unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear, SCOJO New York and SCOJO NYC 212.
Visit ogieyewear.com to learn more.