Safilo Group – one of the eyewear industry’s key players in  the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles,  and helmets – and the Levi’s® brand – one of the world’s most iconic lifestyle brands and global denim  leader – announce the renewal of their global licensing agreement of Levi’s® branded eyewear until the  end of 2029. 

Levi’s® eyewear will continue to be distributed globally, leveraging its strong brand awareness and  widespread point of sales in Europe, North America and Asia, where it represents one of the main brands  in the contemporary segment. 

“We are very proud to renew our partnership with Levi’s which, thanks to its unmatched brand awareness,  allows our Group to offer amazing contemporary eyewear to consumers all around the world. We are  particularly pleased to be able to strengthen our collaboration with a company with which Safilo shares a  common vision, and commitment to sustainability, reflecting the strategic importance that we mutually  place on this way of running successful businesses. Furthermore, we are proud to keep working with Levi’s  which remains one of the most loved brands of the younger generations” says Angelo Trocchia, CEO of  Safilo Group. 

“Our partnership with Safilo helps us continue to diversify our Levi’s product portfolio as a lifestyle brand.  We’re gratified to see the progress we’ve made since we first announced and look forward to ongoing  collaboration.” says Karyn Hillman, Senior Vice President and Chief Product Officer of Levi Strauss &  Co.


About Safilo Group  

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing  and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets. The Group designs and manufactures  its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With an extensive  global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and  development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company 

owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the  perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established  traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers,  boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales  platforms, in line with the Group’s development strategies.  

Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed  brands include: Banana Republic, BOSS, Carolina Herrera, Dsquared2, Etro, Eyewear by David Beckham, Fossil, havaianas,  HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M  Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour.  

The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code  IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2022, Safilo Group recorded net revenues for Euro 1,076.7 million.  

About the Levi’s® brand 

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873,  Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty  of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative  spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110  countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its  products and stores, please visit 

About Levi Strauss & Co. 

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company  designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature  by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through  a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated  stores and shop-in-shops. Levi Strauss & Co.’s reported 2022 net revenues were $6.2 billion. For more information, go to, and for company news and announcements go to  


Safilo Group Investor Relations  

Barbara Ferrante  

Ph. +39 049 6985766 

Safilo Group Press Office  

Elena Todisco 

Mob. +39 339 1919562  

Barabino&Partners S.p.A. 

Pietro Cavallera 

Ph. +39 02 72023535 

Mob. +39 338 9350534