Building on Success with a Bold Collection Showcasing Style, Craftsmanship, and Vision

RAEN, the premium eyewear brand celebrated for its handcrafted designs and California spirit, proudly unveils its Spring/Summer 2025 Collection. This latest collection represents an elevated chapter for the brand, blending bold, trend-driven styles with timeless craftsmanship. With a fresh focus on innovation and contemporary design, the SS25 Collection offers thoughtfully crafted frames that capture the energy and individuality of today’s modern consumer.

From daring new silhouettes to vibrant colorways and signature design elements, the SS25 Collection embodies RAEN’s commitment to creating pieces that inspire confidence and individuality. Each frame reflects the brand’s relentless pursuit of excellence, with refined details like layered acetate contours, sleek metal finishes, and ultra-lightweight titanium constructions.

“At RAEN, we’ve always sought to redefine what premium eyewear means, and the Spring/Summer 2025 Collection showcases this better than ever,” said Jesse Northcott, RAEN’s President and CEO. “This collection isn’t just about creating sunglasses and optical frames—it’s about delivering style that speaks to individuality and timeless design. With momentum from a record-breaking year, we are poised to redefine the market in 2025 with bold designs and unmatched craftsmanship.”

HIGHLIGHTS FROM THE SS25 COLLECTION

SUNGLASSES

  • Rhyme: A bold square frame inspired by 90s fashion, Rhyme’s sleek, shallow lens height and visible core wire combine clean structure with refined edge, offering a youth-driven modern approach.
  • Breven: RAEN’s most premium Modern Classic to date. Featuring bold square contours and a “Shape-in-Shape” layered design, Breven’s tactile detailing elevates this timeless silhouette with luxury and sophistication.
  • Jenever: A redefined aviator with bold teardrop proportions, Jenever pairs comfort with striking retro elegance. Flipped asymmetrical temples and sensory trip detailing further enhance its iconic status.
  • Ronzy: A stunning expression of bold femininity, Ronzy’s oversized round silhouette and concave bevel design create a striking blend of vintage charm and modern sophistication.
  • Kwela: A standout piece from the Zafrique Ensemble by Mikey February, Kwela blends Afro-futurist influences with late-90s nostalgia. Its rounded oval silhouette and sleek lens height exude youthfulness, accented with Mikey’s signature interior etching. Kwela is set to launch on April 7, 2025, making it a highly anticipated addition to the SS25 lineup.

OPTICAL FRAMES

  • Roxine: Bold and feminine, Roxine features diamond-cut beveling, two-tone laminate temples, and intricate craftsmanship, redefining elevated eyewear design.
  • Neelan: A playful twist on the round silhouette, Neelan pairs colorful crystal acetates with triple-pin rivets and vibrant temple laminations for a striking, confident look.
  • Talyn: A versatile aviator with a sleek teardrop silhouette, Talyn’s dynamic Nightshade colorway offers a bold interplay of black, purple, and green hues.
  • Dalvin: A bold geometric frame crafted from ultra-lightweight beta titanium. With jewelry-like finishes in gold and silver, Dalvin seamlessly balances sharp design with luxurious appeal.

  • EXPANDED FIT OPTIONS

    RAEN builds on its legacy of offering versatile sizing with the introduction of new XL sizes for the popular Wiley and Rufio frames. Following the success of the Remmy in both its original and XL sizes, these latest additions ensure the same iconic style and craftsmanship now meet the needs of an even broader range of face shapes.

    NEW COLOR STORIES

    • Negroni: A vibrant, deep red that exudes sophistication and playfulness, enhancing standout styles like Kwela, Rhyme, Rifka, and Roxine.
    • Cactus Quartz: A rich translucent green exclusive to frames like Rhyme and Keera, offering natural elegance with a contemporary edge.
    • Sage Opal: A luminous opaque green exclusive to Kwela, part of the Zafrique Ensemble by Mikey February. This refined hue embodies tranquility and subtle sophistication, perfectly complementing the frame’s sleek design.
    • Eden: A soft, translucent cream hue that elevates Breven and Wiley with understated elegance and modern appeal.
    • Santa Fe: This sun-washed hue makes a bold statement in the SS25 collection as it debuts in the newly expanded sizes for Wiley and Rufio. With its warm tonal palette and subtle texture, Santa Fe enhances these iconic frames, bringing a fresh perspective to RAEN’s timeless craftsmanship.

    To explore our expanding range of premium eyewear, including the 2025 Sunglasses and the 2025 Optical Collections, visit www.raen.com. Stay connected with RAEN on Instagram, Facebook,  TikTok, and YouTube. 

    ABOUT RAEN:

    RAEN is a premium eyewear brand rooted in California, dedicated to timeless craftsmanship and bold innovation. With every frame, RAEN seeks to inspire confidence, individuality, and a spirit of exploration, creating eyewear that elevates the everyday and resonates across lifestyles.

    Available at a curated selection of local and global retailers, RAEN’s designs reflect the diverse landscapes and creative energy of California. Crafted with meticulous attention to detail and the finest materials—layered acetates, sleek metals, and ultra-lightweight titanium—RAEN delivers frames that balance modern style with enduring quality.

    RAEN embodies a lifestyle of creativity, discovery, and effortless sophistication, offering eyewear for those who value exceptional design and craftsmanship.