THE WHY: Story telling is the secret ingredient that inspires users and build an emotional connection with them


THE HOW: Capture your audience with an easy and unforgettable experience on your website. Select images relevant to your brand and make sure that the first image they see on your website does all the talking and leave a good “first impression”. Combine typography and colors that represents who you are. Give a structure to your story through different sections. Invite them to be part of this story with action items such as buttons. User experience (UX) design tells a story that users usually don’t notice, but they feel! your website should be a living door to your business, make it interesting!


Tracy Barakat, Associate Art Director – websites, POD Marketing