MOVITRA will present their latest Italian-made eyewear novelties at MIDO 2025. This season, the co-founders’ continued focus on innovation and design excellence has inspired a spectacular run of new, advanced sun and ophthalmic designs where the highest quality titanium – and its many outstanding performance qualities – takes centre stage. The new models are the result of a continued pursuit of a perfect fusion of Italian craftsmanship and functional design created according to the highest possible quality standards for a unique and uncompromising experience in terms of comfort and fit.
Amongst the new products releasing, MOVITRA will show PHAENOMENON, a brand-new, cutting-edge TITANIUM MASK Collection, a must-see titanium design product that represents the brand’s commitment to know-how with all focus on presenting sunglass designs with a rarefied elegance and distinct design.
With a block titanium front, PHAENOMENON is produced in three unique shapes (01, 02 and 03) – each one offering an absolute representation of the signature DNA and stylistic features for which the Milanese eyewear brand has become well-known – reinterpreted in a new avantgarde form at the intersection of sport and luxury.
PRODUCT DESCRIPTION
PHAENOMENON is a highly technical CNC machined titanium product with many unique features, including the brand’s patented titanium rotation system, named ‘MOTUS’. Thanks to MOTUS, the frames can rotate on themselves, allowing the temples to fold on both sides of the frame. This protects the lenses from accidental impact or scratches and the product becomes more compact and easier to put away when in this position.