THE WHY: Email marketing is a powerful way to connect with your patients or future patients, but it can also be a bit too much if you try to mention and promote all things at once. That’s why in order not to distract your email readers, you should choose one goal for each email campaign and focus on delivering a clear and compelling message that supports that goal.
THE HOW: In order to keep that focus, try to follow the easy 4-steps:
Identify the target audience (TA) for THIS particular email
Choose one TA’s need at a time
Create topic-specified email
Analyze the data, make adjustments
– Kristy Koehler, Email Marketing Strategist, POD Marketing Inc.