OGI Eyewear is thrilled to announce its upcoming Summer 2025 collection, launching in three waves across June, July, and August. With fresh models and color additions across brands including OGI, OGI Kids, Red Rose, Seraphin, Shimmer, Scojo New York, and Article One, the new releases reflect the company’s enduring commitment to design innovation and optical individuality.
“With this collection, we wanted to celebrate the balance between playfulness and precision,” says Chief Creative Officer David Duralde. “The shapes are flattering, the colors are expressive, and the details will make you smile.”
Release Schedule Highlights:
Release #1 (June):
Playful color additions and new styles across OGI, OGI Kids, and Red Rose bring bold charm and youthful energy to the forefront—featuring standout styles like HONEYCRISP, YEA NO YEA, and MIRANDOLA.
Release #2 (July):
A modern mix of sleek sophistication and lively tones defines the new SCOJO New York drops, including updated models like EDENS ALLEY and RUTHERFORD PL.
Release #3 (August):
A highly anticipated release from Article One and SCOJO NYC 212 rounds out the summer with a celebration of craftsmanship and personality featuring styles such as CHARLEVOIX, FIFE, and CENTRAL PARK.
“OGI has always had a sense of humor and a sharp eye,” says Duralde. “This season, we leaned into both; mixing smart shapes with unexpected color combinations. We like the irony of fitting in without blending in, and that’s the mark of relevant originality we strive to accomplish.”
The Summer 2025 releases offer something for every face and every personality, making eyewear selection feel fresh, expressive, and deeply personal.
“We design with real people in mind,” Duralde adds. “These frames aren’t made to sit on shelves; they’re made to be loved, worn, and lived in. That’s what makes this collection so exciting: it fits into people’s lives without blending in.”
To make exploring the new collection even more seamless, OGI Eyewear invites customers to experience the Virtual Try-On tool; an intuitive, Apple-operated platform powered by Sayduck.
This digital feature allows users to see each frame on their own face in real time, making it easier than ever to find the perfect fit and style from anywhere. With technology that enhances personalization and accessibility, OGI Eyewear continues to connect innovation with everyday wearability.
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Try It On. Experience the Difference.
OGI Eyewear is more than just fashion — it’s a way to express confidence, individuality, and creativity. Explore the full collection using our innovative virtual try-on tool or experience these frames in person at a location near you.
Reach out to your dedicated Account Executive, contact our Customer Relations team at 888-560-1060 or info@ogieyewear.com, or start ordering the Summer 2025 collection anytime through our 24/7 buyer’s portal: ogieyewear.com/b2b.
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Join us at Vision Expo West!
We’re heading to Las Vegas for Vision Expo West, September 18 to 20, and we’d love to see you there. Visit us at Booth P18019 for a first look at what’s new across all eight of our independent eyewear lines: OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose, Article One, SCOJO New York, and the new SCOJO NYC 212.
Schedule an appointment to explore our collections, discuss partnership opportunities, and receive a free frame certificate as our thank-you!
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About OGI Eyewear
Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals. With its wide range of fresh yet accessible styles, OGI Eyewear offers eight unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear, SCOJO New York and SCOJO NYC 212.
OGI Eyewear remains committed to Independent Optical Professionals and is a proud member of The Optical Foundry.
Visit ogieyewear.com to learn more.
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Please direct media inquiries to marketing@ogieyewear.com.