THE EYES MUST TRAVEL
A Story of Transformation, One Frame at a Time
As a designer, I’ve always believed that every journey changes us in profound ways. This belief inspired our latest campaign, “The Eyes Must Travel,” where we showcase the new TORONTO and TOKYO collections through photographs shot in Japan.
In Tokyo, I was struck by the philosophy of Kodawari—the pursuit of perfection. This concept shaped the minimalist design of our TOKYO opticals, where simplicity and precision are key. The frames are worn in the heart of Tokyo, a city where every detail matters.
Toronto, with its rich diversity, influenced the SHADES OF TORONTO. These frames reflect the city’s dynamic energy, with bold lines and vibrant colors. The campaign images capture this spirit in lively market scenes, where cultures blend seamlessly.
This campaign is more than just eyewear; it’s a story of how travel transforms both mind and design. Each collection reflects the places I’ve visited and the experiences that have shaped me. Through “The Eyes Must Travel,” I invite you to see the world through these inspired frames and perhaps find your own journey within them.
Brand Information
Walking through the world with open eyes is elegance at its finest. This is the cosmopolitan creed. It is the guiding principle by which NIRVAN JAVAN lives, designs and creates. Fascinating cultures are turned not only into designs, but experiences, made from the highest quality materials. Distant destinations become tangible in the shape of a frame.
