News

With enhanced safety measures in place in light of COVID-19, Vision Expo East will...

Over the last few weeks, The Vision Council and its partners at Vision Expo have been closely monitoring the COVID-19 virus and the threat...

OWA Regional Event – Mississauga, Ontario

The Optical Women’s Association (OWA) is excited to announce their second Canadian regional event in Ontario, to be held in Mississauga, ON at ROI Corporation on...

Framing Your Frames: DIY product photography with your smartphone

At EyeInnovate 2019 (the marketing & growth conference), we ran a session on Instagram and part of that was a workshop surrounding product photography. It...

Transitions Optical Names Vision Care Centre as the Winner of the 2019 Canadian Eyecare...

Transitions Optical honored Vision Care Centre with the 2019 Canadian Eyecare Practice of the Year title, a category of the Transitions Innovation Awards program, during a...

WestGroupe Launches New Proprietary Brand OTP

WestGroupe is proud to announce the launch of their new proprietary brand OTP which targets today’s millennial consumer. Standing for One True Pair, OTP...

Transitions Signature Lenses Style Colours Now Available in GEN8 Technology

The Transitions Signature lenses style color collection – Amber, Amethyst, Emerald and Sapphire – are now available in GEN 8 breakthrough photochromic lens technology. The suite...

The Vision Council Announces New Direction for 2020

The Vision Council today shares details on its five-year plan and a new consumer marketing strategy launching in 2020. The announcement follows The Vision Council’s...

Vision Expo East 2020 Announces Reimagined Education Offerings

Vision Expo, the definitive trade event for eyecare providers, is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020...

Desirable frames

By Denis Langlois February is often referred to as the month of love. Smack dab in the middle of this shortest month on the calendar is...