News

Allure of tortoise

Two decades of mission trips

By Denis Langlois Dr. Jason Pearce remembers it vividly. Upon arriving in a small village during an eye care mission trip in the impoverished country of...

In focus: A look at lenses for seniors

By David Goldberg Selecting the right lenses becomes more crucial as we grow older. The correct choice means senior clients can still pursue their passions and...

Transitions forms Canadian Pro Forum

Transitions Optical has announced the formation of an advisory Pro Forum in Canada. The group consists of Canadian eye care professionals and is intended to...

Frames for Fifty-Five+

By David Goldberg By the year 2030, all of Canada’s more than nine million Baby Boomers will be classified as seniors. It’s a massive market of...

NEXTGEN: Guided in her path to optometry

By Jody Johnson-Pettit A young Scarborough-based optometrist has worked her way up and now owns her own practice. Dr. Jessica Hall’s interest in optometry came at...

CAO eyes national vision care strategy

By Denis Langlois Canada’s rapidly aging population is contributing to an “emerging vision crisis,” says the Canadian Association of Optometrists. A 2019 position statement by the...

Neuro-Visual Optometry has power to impact more lives

By Jody Johnson-Pettit The future of the eyecare industry is evolving. An optometry practice in Etobicoke, Ont., is looking beyond basic vision care to a full-scope...

Digital marketing is more than social media

By Cameron Martel Since I began my career in digital marketing in 2005, I have seen many marketing fads come and ago. Fads in marketing have...

MARCOLIN GROUP CONSOLIDATES ITS MARKET SHARE FOR EYEWEAR: AGREEMENT SIGNED WITH MAX&Co.

MAX&Co., one of the world’s most important ready-to-wear fashion brands, has been added to the brand portfolio of the Marcolin Group. An exclusive worldwide...