MONOQOOL announces the launch of IN THE RAW, a chic ‘industrial-inspired’ campaign where the worlds of fashion eyewear design and atmospheric Danish “regenerated” architecture collide. The campaign highlights a total of 12 new models in MONOQOOL’s advanced 3D Printed Polyamide with stainless steel temples, in a mix of images highlighting the dramatic raw architectural surfaces, colours and textures of a former factory building and its revitalised interiors and stylish details.
A design-driven pioneer in the development of luxury 3D printed eyewear – a segment in the eyewear business which continues to garner a reputation for comfort, durability and lightness, alongside key advantages as a sustainable, resource-efficient choice which ensures hugely reduced waste through the manufacturing process, MONOQOOL has developed the ultimate experience for the wearer in its refined, technical, state-of-the-art 3D printed products, with colours that are modern and vibrant and shapes and silhouettes that offer exceptional variety for every requirement: fashion, work, formal and everyday wear.
The new Autumn/Winter 2022/23 IN THE RAW campaign was shot at the Plant CPH, a former factory building in the trendy up-and-coming district of Kløvermarken in Copenhagen. The building features a 28-metre-tall tower room and a cool raw industrial atmosphere serving as a backdrop that is bold, eye-catching and contemporary in its refined development as a dramatic space.
The 12 models launching are available to order from MONOQOOL from September 2022. Retailers can also order high-quality, bespoke point-of-sale materials such as banners, cardboard displays and art posters from mid-September. 11 new video clips are releasing and will available to optical retailers to share on social media or in store.
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