FOR IMMEDIATE RELEASE
MEsquad Kids Glasses, a pioneering direct-to-consumer eyewear brand, is thrilled to announce its upcoming launch into retail stores in Canada in partnership with Kodak Lens Vision Centres. This groundbreaking collaboration marks a significant milestone in the eyewear industry as MEsquad Kids Glasses becomes the first online brand to debut directly in retail stores, without the involvement of a third party or the necessity of establishing standalone branded stores.
Scheduled for the end of April, MEsquad Kids Glasses will be available across all Kodak Lens Vision Centre locations, offering customers unparalleled access to innovative eyewear solutions designed specifically for children. What sets this launch apart is the unique approach to retail execution: MEsquad glasses will be showcased via retail displays, facilitating in-store purchases through an integrated online portal. This innovative method eliminates the need for traditional inventory management and streamlines the purchasing process, benefiting both retailers and customers.
MEsquad Kids Glasses is the brainchild of a team of passionate parents who understand the challenges of finding durable, stylish eyewear for children. Founded by Katherine Giovannone, MEsquad prioritizes functionality, durability, and personalization, catering to the diverse needs and preferences of young wearers. With patented silicone hinges ensuring unbreakability and easy customization, MEsquad Glasses empowers children to express their unique style while offering exceptional comfort and durability.
“Our vision at MEsquad is to empower children to embrace their individuality and express themselves confidently through customizable eyewear,” says Katherine Giovannone, Founder of MEsquad Kids Glasses. “We are excited to partner with Kodak Lens Vision Centres here in Canada to bring our innovative glasses directly to customers, revolutionizing the retail experience.”
As a woman-owned Canadian business, MEsquad is committed to fostering creativity, self-expression, and openness among children. By offering a wide range of customizable options, including corrective lenses, sunglasses, and blue-light filtering lenses, MEsquad ensures that every child can find eyewear that reflects their personality and meets their needs.
In alignment with MEsquad’s commitment to excellence, Kodak Lens Vision Centres provides exceptional eye care experiences. With over 40 years of expertise and a global reputation for quality and innovation, Kodak Lens Vision Centres is trusted by customers around the world. The collaboration between MEsquad and Kodak Lens Vision Centres exemplifies a shared commitment to innovation, customer satisfaction, and community engagement.
Moreover, MEsquad and Kodak Lens Vision Centres are pioneering innovative marketing initiatives within the eyewear industry. These initiatives include localized SEO strategies to enhance visibility at the community level, user-generated content creation to foster engagement and authenticity, and co-branded advertising campaigns that highlight the seamless integration of direct-to-consumer and brick-and-mortar retail. This collaborative approach reflects a forward-thinking mindset that acknowledges the evolving consumer behavior, emphasizing the importance of cooperation between online and offline channels.
“We are delighted to partner with MEsquad Kids Glasses to offer our customers access to cutting-edge eyewear solutions designed specifically for children,” says Dr. Cassandra Chung, CEO at Kodak Lens Vision Centres. “This collaboration underscores our commitment to delivering excellence in vision care and providing our customers with innovative, high-quality products that enhance their quality of life.”
MEsquad Kids Glasses will be available at all GTA Kodak Lens Vision Centre locations starting in late April. For more information about MEsquad Kids Glasses and to explore the latest eyewear collections, visit www.mesquadkidsglasses.online and https://www.eyetrusteyecare.ca.
For media inquiries, please contact:
MEsquad Kids Glasses:
Debra Leal, Senior Marketing Writer,
hello@unnamedmarketingcompany.com
Kodak Lens Vision Centres
Taylor Chung, Marketing Director,
taylor@eyetrusteyecare.ca
About MEsquad Kids Glasses:
MEsquad Kids Glasses is a leading direct-to-consumer eyewear brand specializing in innovative, customizable eyewear solutions for children. Founded by a team of passionate parents, MEsquad is committed to empowering children to embrace their individuality and express themselves confidently through personalized eyewear. With a focus on durability, functionality, and style, MEsquad offers various customizable options, including corrective lenses, sunglasses, and blue-light filtering lenses.
About Kodak Lens Vision Centres:
Kodak Lens Vision Centres are renowned for providing excellence in vision care and delivering remarkable eye care experiences to customers worldwide. With over 40 years of expertise and a global reputation for quality and innovation, Kodak Lens Vision Centres offer a wide range of optical and eyecare services, including comprehensive eye exams, advanced technology, and personalized solutions tailored to individual needs. As trusted members of the eyeTrust Network, Kodak Lens Vision Centres are committed to exceeding customer expectations and enhancing lives through better vision.
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