MARCOLIN and MAX MARA EYEWEAR hosted an Après Ski-inspired event to celebrate the release of their latest eyewear collection at the Hotel Jerome in Aspen, CO on Friday, December 20th.

The celebration spotlighted Max Mara Eyewear’s new collection for the season, a true embodiment of the brand’s feminine elegance and vitality. This latest collection for winter features new and bold silhouettes – from oversized shields to more petite, sporty frames. For the women who Après Ski in style, these are the perfect sun options to complete their look.

Max Mara Eyewear continues to evolve with its perspective of timeless design. Inspiration for the eyewear is pulled from two legendary women in art who best known for creating timeless work – Eileen Gray and Lee Miller. The architectural simplicity of these new styles reflect work from architect, Eileen Gray, through pure geometric shapes and refined, clean lines. While the structural evolution of the collection continues in styles inspired by the bold, multifaceted personality of photographer Lee Miller.

Guests celebrated the inimitable charm of Max Mara Eyewear at one of Aspen’s most iconic settings, immersing themselves in a whimsical showcase of luxury and sport.