LOOK introduces ALUMIX 70715, the latest series in the ICONS collection, authentic expression of the brand’s premium product line. Four fresh, contemporary masculine designs are distinguished by thin profiles, clean lines and a modern color palette, where neutral hues intersect with subtle, elegant contrasts. A collection envisioned for those who prefer a minimalist, mindful, timeless style.
ALUMIX 70715 grew out of a ‘less is more’ design approach, in which every detail is conceived to enhance comfort, lightness and visual well-being through essential design, advanced materials and responsible manufacturing processes. A breakthrough technical fastener that joins the front and temples puts the finishing touch on the design. This screwless system simplifies the design and ensures natural friction, stability and comfort, even with prolonged use.
Backed by more than a decade of research and development, ALUMIX made its debut on the eyewear market in 2016 as an exclusive aluminum-magnesium alloy, developed in-house by LOOK to guarantee high performance in terms of strength, suppleness and durability. Sustainable and highly recyclable, the ALUMIX mechanical properties remain intact over time. Twice as light as titanium and as strong as steel, it is a durable style icon that transcends fleeting fashions.
With ALUMIX 70715, LOOK further defines its position within the world of independent eyewear, integrating aesthetics, technology, and responsibility. A collection created in-house at its own production facility in Italy and designed for an audience that recognizes the value of design simplicity and products that stand the test of time.
https://www.lookocchiali.it/en
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