THE WHY: A website that is easy-to-navigate, clearly laid out, mobile friendly, and quick to load allows users to find the information and services they’re looking for without issue. A good UX design can help increase conversions and improve SEO ranking.


THE HOW: Put yourself in the users shoes. How many times do you have to click to find information for service you offer? Are the headings on your page clear and indicate what information is there? Is there a clear call to action on each page? Is the font style and colour easy to read? Do you internally link to other pages with in your website? How does your website look and run on a mobile device? Minor changes can go a long way when it comes to UX!


– Claire Laurie, SEO Coordinator, POD Marketing