STYLISTIC INNOVATION 100% MADE IN ITALY OF LIGHTBIRD AT SILMO 2023
LIGHTBIRD, Corrado Rosson’s 100% made in Italy brand, again among the protagonists at SILMO 2023, the Parisian eyewear show at Hall 7 C023. A participation with many novelties: high design frames, ALL EYES ON ME the campaign dedicated to self-confidence and the new frames of the LIGHT_Social collection.
A special limited edition designer eyewear, ready to be worn by all women who love to stand out.
Made of cellulose acetate, it is extreme in its way of being but wearable and natural.
Its name, ‘SPIDER EYES’, evokes the eyes of a spider that bewitches its prey, drawing it into its web.
The new frames from the LIGHT_SOCIAL a total acetate collection
FRIDA LB120 C174
PEONY LB107 C115
GAMER LB105 C166
INFLUENCER LB100 C164
Like all LIGHTBIRD frames, the new models feature a QR-code on the temple tip which, via the Light_NEST system, connects the company with the optician and customers.
Eyewear is increasingly becoming a distinctive accessory of one’s look and one’s appearance in the social context; it is increasingly chosen as an accessory capable of expressing one’s identity. The ALL EYES ON ME campaign was conceived with this philosophy in mind.
“The campaign wants to emphasize the importance of feeling good about oneself, of being able to make one’s own choices independently of external judgment and letting oneself be guided by one’s tastes and passions. ALL EYES ON ME, is not a form of egocentrism but rather a way of being able to communicate to society: ‘look at me how good I feel about myself’, “says Corrado Rosson designer and CEO of the Belluno-based brand.