Lanctôt Optical, Canada’s leading distributor of premium eyewear, today announced an exclusive partnership with Germany’s Eschenbach Optik to introduce Humphrey’s Eyewear to the Canadian market. This collaboration introduces a fresh, urban-inspired collection that combines vibrant, streetwear-influenced designs with the reliability of a globally respected optical brand.

Since its launch in 2000, Humphrey’s Eyewear has stood out for its bold, fashion-forward approach, offering frames that balance playful aesthetics with everyday wearability. Designed for those who see eyewear as an extension of personal style, the collection features dynamic colours, lightweight materials, and durable construction—all backed by Eschenbach’s legacy of precision engineering.

“Humphrey’s embodies individuality and authenticity—perfect for Canadians who see eyewear as a fashion accessory,’ said Diane Lanctôt, President of Lanctôt Ltée. ‘We are thrilled to offer this bold brand to our partners, combining European craftsmanship with local expertise.”

Humphrey’s Eyewear fills a unique niche in the Canadian market, catering to fashion-conscious wearers who prioritize both affordability and durability. The brand’s frames feature high-grade acetates and flexible metals, ensuring comfort without sacrificing style. For optical retailers, this means an opportunity to attract a broader demographic— from trendsetting teens to young professionals—with a collection that’s as practical as it is eye-catching.

Produced by Eschenbach Optik, a German leader in optical innovation for over a century, Humphrey’s Eyewear merges urban-inspired design with trusted craftsmanship. The brand’s focus on vibrant colours and versatile silhouettes makes it a go-to for opticians seeking to diversify their offerings with youthful, on-trend frames.

About Lanctôt Optique

A division of Lanctôt Ltd., Lanctôt Optical has been a trusted distributor of high-quality eyewear in Canada for over 70 years. Specializing in bringing European-inspired optical and sun wear to the Canadian market, Lanctôt Optical partners with independent opticians and optometrists to deliver style, quality, and innovation.