Lacoste presents the sun and optical styles for men selected for the Fall/Winter 24 advertising campaign, featuring Arthur Fils, among the most promising French tennis players and, since last season, a Lacoste brand ambassador. Part of The Line collection, dedicated to refined, elegant men who appreciate a timeless style, the frames display the brand’s dynamic and sophisticated approach. Their skillful combination of premium materials, timeless shapes, and textured colorations offers new interpretations of the French House’s unmistakable allure, further enhanced by evocative details such as the iconic Croc symbol and the Ribbon motif.
L6046S
This modified rectangular sunglass style for men, part of The Line collection, boasts an edgy and contemporary frame crafted in premium acetate. The metal decoration on both end pieces and temples is embellished with a green enamel line that recalls the iconic Ribbon. On the temples, a metal Croc completes the look of these sunglasses, featured in Striped Brown in the Fall/Winter 24 advertising campaign but also available in Black/Havana, Dark Havana, Sand/Havana, and Striped Khaki colorations.
L2302
The metal navigator front of this optical frame for men features a double bridge for a sophisticated, vintage-inspired look. The bridge, end pieces, and acetate temples feature a green enamel line that recalls the Lacoste iconic Ribbon, while a metal Croc is placed on the temples to complete the look. Part of The Line collection, this style is featured in Gold in the Fall/Winter 24 advertising campaign but is also available in Matte Black and Silver.
ABOUT LACOSTE
Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives and frees our modes of expression. In every collection, in every line, Lacoste’s timeless elegance is captured by a combination of creativity and timelessness. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status.
Lacoste’s elegance – both universal and timeless – brings together a large community, in which everyone respects and recognizes each other’s values and differences. Lacoste is an international brand of the MF Brands group (www.mf-brands.com), established in 98 countries, through a network of 1100 stores.
For more information on Lacoste please visit https://corporate.lacoste.com/