Celebrating the style bond between father and son, Lacoste introduces the Spring/Summer 2023 new mini-me sunglasses. Reflecting the aesthetics and dynamic attitude of the Active line model designed for an adult audience, this matching style will make little ones feel as cool as their dad!
The new sunglasses epitomize the brand’s signature design approach, standing at the crossroads between sports heritage and urban allure. Trendy and casual, they are crafted in lightweight plant-based resin and enhanced with bold Lacoste branding on the temples.
From the tennis court to the streets, the sunglass style for him perfectly blends the typical features of the Active Line collection: fashion-sport fusion. The model’s urban, rectangular shape is matched with squared temples. The bold Active logo marks brand identity further enhanced by a matching rubber detail on the inner side of the temple tips. The Matte Crystal color chosen for the advertising campaign is part of a timeless palette that includes Dark Grey and Matte Black.
These mini-me sunglasses from the Active Line celebrate the style bond between father and son through their casual, dynamic look borrowed from the adult models. The construction, crafted in plant-based resin, boasts a modified rectangular front completed by squared temples featuring bold Lacoste branding. Reflecting the brand’s sharp, sporty identity, the palette of colors includes Matte Crystal (star of the advertising campaign), Matte Black, Grey and Khaki.
Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives and frees our modes of expression. In every collection, in every line, Lacoste’s timeless elegance is captured by a combination of creativity and timelessness. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status.
Lacoste’s elegance – both universal and timeless – brings together a large community, in which everyone respects and recognizes each other’s values and differences. Lacoste is an international brand of the MF Brands group (www.mf-brands.com), established in 98 countries, through a network of 1100 stores.
For more information on Lacoste please visit https://corporate.lacoste.com/