100% Optical has announced the line-up of world-class judges that will crown the winners of the 2024 Love Eyewear Awards as well as an interactive social media filter created specially for its 10th anniversary exhibition.

Entries are pouring in for the popular industry awards which champion and promote eyewear and all things optics amongst independent and major designers, manufacturers, and retailers. Submissions will be carefully judged by an esteemed panel which includes high profile names from the industry – designers, artists, academics, journalists and influencers:

  • Morag Myerscough – Artist, Morag Myerscough

  • Jessica-Christin Hametner, Editor-in-Chief, ICON Magazine

  • Stefano Ampollini, Editor-in-Chief, Eyebook Magazine

  • Neil Handley, Curator of the British Optical Association Museum, College of Optometrists

  • Kayla Heersink – Optician & Eyewear Influencer, @Opticali_style

  • Simon Carter – Creative Director, Simon Carter Ltd

  • Clodagh Norton – Director, Eyestylist and the Editor-in-Chief of 20/20 Europe Magazine

  • Daniel Feldman – Executive Editor, The Optical Journal

  • Maarten Weidema – Founder, The Eyewear Forum

The Love Eyewear Awards feature 13 categories including New Designer 2024, Sustainable Frame of the Year, Eyewear Retailer of the Year and the newly introduced Best Innovation of the Year Award which will celebrate and commend exciting advances in the industry.

The show’s organisers have also announced that ShopAR by DeepAR, a leading AR and 3D Commerce platform adding ultraHD 3D models and AR try-on to any website or mobile application,  is a headline sponsor for the Love Eyewear Awards. New for the 10th anniversary of the exhibition, ShopAR by DeepAR have also helped 100% Optical create a fun and interactive filter for both attendees and exhibitors to try out – taking shortlisted designs digital for people to try on virtually.

Marlon Cera-Marle, 100% Optical show director, said: “These awards have grown year on year and truly reflect and celebrate fashion and design as well as the innovation and growing technology in this exciting sector. Last year we had a record number of entries, every year the standard gets higher and the judging process gets tougher so we expect to see some incredible entries featuring designs and submissions from a Who’s Who of the optical world. We’re excited to have ShopAR by DeepAR on board and can’t wait to get a look and feel (be it virtually!) using the new filter we’ve collaborated on.”

George Berkowski, CEO and Co-founder, DeepAR commented: “ShopAR is incredibly excited to be sponsoring the Love Eyewear Awards in 2024. We believe that this year’s awards will be even more exciting and interactive with the extra dimension of AR and 3D! We are so excited to be able to showcase these amazing designs from some of the world’s best designers in a format that allows anyone to experience them from their smartphone or laptop computer in unbelievable realism.

“We will be demo-ing the ShopAR AR + 3D Commerce platform at stand W170 at the 100% Optical Event in February 2024. Swing by for a chance to see how our industry leading AR and 3D Visualisation technology works for any website or mobile app, but also our in-store solutions. We’re also going to be offering 2 lucky companies the chance to make their entire product suites AR and 3D enabled both online and in-store (conditions apply).”

Entries close on 4th December 2023 followed by a judging process from 8th January and the shortlisted nominees will be announced on 22nd January. The winners of the Love Eyewear Awards will be crowned on the Catwalk at 100% Optical 2024 on the first day of the show (24th February) during an evening of celebration and entertainment.

For more information about the show and its awards visit: www.100percentoptical.com/whats-on/love-eyewear-awards and to register to attend 100% Optical for free go to https://100percentoptical-2024.reg.buzz/cab-pr