What began as the shared dream of five eyewear professionals has grown into an extraordinary global enterprise represented in over 95 countries with 45’000 plus points of sale. Swiss Eyewear Group is proud of its double-digit million revenues and over 20 million eyewear units sold, a testament to the trust and loyalty business partners and customers place in the INVU brand. Each pair is designed and engineered in our Zurich Switzerland headquarters, and then crafted with meticulous care, bearing the hallmark of Swiss quality that has become synonymous with the INVU brand.


INVU was brought to market with the clear objective of making it the next generation global polarizing sunglass brand. This ambition is driven by an unwavering commitment to cutting-edge lens and material advancements. What further sets INVU apart is its strategy to create value. Instead of shelling out royalties to brand owners, Swiss Eyewear Group actively invests in new technology and offers its state-of-the-art products at an affordable price to consumers around the world.

Jerry DreifussCEO of Swiss Eyewear Group, captures the culture of the company by emphasizing, “Total product and customer focus is part of our DNA. We have flat hierarchies and an open door policy. This encourages collaboration and the sharing of ideas, facilitating a dynamic environment that drives creativity and product innovation for our INVU customers.”


Swiss Eyewear Group’s roadmap for the future is marked by a combination of strategic expansion, innovative product development, and a strong commitment to environmental sustainability. Swiss Eyewear Group has set its sights on expanding its presence across Central and South America, as well as throughout the dynamic landscapes of Asia. Another pivotal move is the expansion of the successful INVU optical frame and optical frame with magnetic clip product range.


The seamless fusion of function and fashion in these new offerings has resonated very well with optical retailers.  Finally, the partnership with Eastman’s Tritan Renew material not only caters to the eco-conscious clientele but also underscores Swiss Eyewear Group’s commitment to sustainable practices. 

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

Swiss Eyewear Group International: info@swisseg.com